Does "Loss-Leader" Online Work Lead to Long-Term Clients?

By Jane E.Q. Glynn, Wanzer Edwards PC

Does it make business sense to take on “loss-leader” online work in hopes of developing long-term valuable clients, or are you just diving down the rabbit hole? Is the market potential worth the ethical risk? LegalZoom and Avvo both recently launched new forays into the online legal services market, and this blog post by Carolyn Elefant of myShingle.com touches on various pros and cons of participating in these and similar platforms. Check out the post for a bird's eye view of the issues and numerous informative links!

This post was written by Jane E. Q. Glynn of Wanzer Edwards PC. If you would like to submit content or write an article for the Solo/Small Firm Practice Section page, please email Mary Kay Price at mprice@indybar.org.