Interest Groups

Does "Loss-Leader" Online Work Lead to Long-Term Clients? - Solo Small Firm Practice News

Get the news you want the way you want it: click the RSS button in the right corner to add this feed to your RSS reader, or click here to subscribe to this content. By subscribing, you’ll find this news on your Member Account page, and the latest articles will be emailed to you in your customized IndyBar E-Bulletin e-newsletter.

Solo Small Firm Practice News

Posted on: Nov 25, 2014

By Jane E.Q. Glynn, Wanzer Edwards PC

Does it make business sense to take on “loss-leader” online work in hopes of developing long-term valuable clients, or are you just diving down the rabbit hole? Is the market potential worth the ethical risk? LegalZoom and Avvo both recently launched new forays into the online legal services market, and this blog post by Carolyn Elefant of touches on various pros and cons of participating in these and similar platforms. Check out the post for a bird's eye view of the issues and numerous informative links!

This post was written by Jane E. Q. Glynn of Wanzer Edwards PC. If you would like to submit content or write an article for the Solo/Small Firm Practice Section page, please email Mary Kay Price at


Indianapolis Bar Association (IndyBar) est. 1878 | 4,536 Members (as of 2.11.21)