The Racing Attorney Conference (TRAC) 2026: Presented by BDO USA

We're dashing into Daytona, FL for The Racing Attorney Conference's 17th annual event!

The Racing Attorney Conference (TRAC) is an annual event that combines education, development, and networking with leaders in the motorsports industry. TRAC 2026 is planned and presented by the Indianapolis Bar Association Sports and Entertainment Law Section.

This year TRAC will be held at Daytona International Speedway, in Daytona, FL in April 2026. You'll hear from a variety of speakers on topics including insurance, contract negotiations, assumption of risk, AI, and more!

Your conference registration fees cover Indiana CLE credits, lunch, breakfast, and snacks.

Attendees registered before 3/11/26 will receive a hardcard. We can not promise a TRAC branded hardcard to attendees registered after that date, though you will still receive a name badge. Thanks for your understanding!

Race over and register to Get all the CLE you need for 2026 at this unique and exciting conference! 

TENTATIVE AGENDA
View the full agenda and other information here. 

Wednesday, April 8, 2026

12:30 to 1 p.m.
Welcome, Introductions & Lunch

1 to 2 p.m.
Women in Racing: So You Want to Start Your Own F1 Team
Moderator: Edward Holloran III, Quarles & Brady LLP
Speaker: Caroline McGrory, Cadillac Formula 1 Team

2 to 2:10 p.m.
Break

2:10 to 3:10 p.m.
NASCAR Updates
Moderator: Stokely Caldwell Jr., Robinson Bradshaw
Speakers: William Bray, Michael Best & Friedrich LLP; Jonathan Marshall, RTA Promotions LLC

3:15 to 4:15 p.m.
Trackside Hazards
Moderator: Ben Odom, NASCAR
Speakers: Tim Agajanian, Thompson Coe Cousins & Irons LLP; Andrew Patey, Safety-Kleen Motorsports

4:15 to 4:25 p.m.
Break

4:25 to 5:25 p.m.
Beyond the Track: Legal Issues in Ancillary Events
Moderator: Kyle Fairchild, Penske Entertainment
Speakers: Michele Martell, Martell Media House PLLC; Joseph Stallone, Grable Martin PLLC

5:30-7 p.m.
Networking Reception                                           

Thursday, April 9, 2026

8 to 8:30 a.m.
Breakfast & Announcements

8:30 to 9:30 a.m.
Breakout Sessions
Sponsors: Martell Media House PLLC; Law Office of Dustin S. Hesseltine; Safety-Kleen Motorsports; Phelps Dunbar LLP
Moderators: Michele Martell; Dustin Hesseltine, Kyle Fairchild

9:30 to 10:30 a.m.
Part I: AI/Data Usage in Motorsports
Moderator: Jaclyn Flint, Riley Bennett Egloff LLP
Speakers: Nichelle Levy, NASCAR; Justin Sorrell, Riley Bennett Egloff LLP

10:30 to 10:40 a.m.
Break

10:40 to 11:40 a.m.
Part II: AI on the Grid: Use Cases, Governance, and the Road Ahead
Moderator: Mark Owens, Barnes & Thornburg LLP
Speakers: Brenden Bixler and Jim Blackwell, BDO USA PC

11:45 a.m. to 12:45 p.m.
Grassroots in Motorsports
Moderator: Kyle Fairchild, Penske Entertainment
Speakers: Alen Cisija, National Hot Rod Association; Dion Davi, Davi Law Group; Paul Yarbrough, Hall & Evans LLC

12:45 to 1:30 p.m.
Lunch

• Jason Bonikowske, Lucas Oil Products, Indianapolis, Indiana
• Kyle K. Fairchild, Penske Entertainment, Indianapolis, Indiana
• Jackie Flint, Riley Bennett Egloff LLP, Indianapolis, Indiana
• Edward Holloran II, Quarles & Brady LLP, Indianapolis, Indiana
• Patricia K. Kinney, Indiana University Robert H. McKinney School of Law, Indianapolis, Indiana
• Michele Martell, Esq., Martell Media House PLLC, Austin, Texas
• Jimmie McMillian, Indianapolis Motor Speedway, Indianapolis, Indiana
• Mark Owens, Barnes & Thornburg LLP, Washington D.C.
• Wesley Zirkle, Zirkle Advisors, Indianapolis, Indiana

Sponsorship
To learn about sponsorship opportunities, please contact Kamryn Manley or one of the Conference Chairs listed above.

Thank you to our sponsors:

Presenting Sponsor

Platinum Sponsor

Lunch Sponsors

Breakfast Sponsor

Hospitality Sponsor

Premier Sponsor

Gift Sponsor

Breakout Sponsor

 

Why should I attend TRAC?

"As in-house counsel for a motorsports marketing agency which represents sponsors, I don’t travel to races. Therefore, I don’t have the benefit of meeting the key players in the sport on the legal side. The only interaction that I had with attorneys in this space was when my company’s clients were negotiating with NASCAR, INDYCAR, Formula One, etc. for their motorsports sponsorship. Through my first few negotiations I quickly realized that relationships with these attorneys were key in speeding up these deals…a benefit I could add to my company and its clients.

When TRAC started, I thought this would be a great way for me to meet the lawyers behind the leagues, teams, tracks and sponsors without frequent travel to races. So, I was sold to attend. I’ve now gone to every TRAC since 2007, and the relationships that I’ve gained through TRAC have been very beneficial to me personally and for my company and its clients. I can now pick up the phone and call NASCAR or INDYCAR attorneys directly and work through any issues expeditiously. Also, through these relationships, I now have a network of attorneys to call for referrals to other people in the sports and entertainment space when the need arises."

Jason Bonikowske,
General Counsel, Lucas Oil Products
 

TRAC has literally changed my career! I attended my first TRAC conference in 2011 as a lawyer at a major law firm with a burning passion for cars, motorcycles and motorsports…but not one motorsports client. The conference introduced me to industry leaders and dipped my intellectual toe into their legal waters. I developed a strong national network and with the assistance of the lawyers in my firms Motorsports Practice Group developed a race team as a client and performed work for racing venues. 

Ultimately, the TRAC bug infected me and I decided to immerse myself fulltime in motorsports by joining The Greatest Team in Racing as Senior Corporate Counsel at the Indianapolis Motor Speedway and INDYCAR.  This has been a phenomenal career transition to a dream role that was facilitated in large part due to my attendance and participation at TRAC.  I hope you will join us in Indianapolis in 2017!
 
Jimmie McMillian
Senior Corporate Counsel, Indianapolis Motor Speedway