Why NCAA Likely Can't Keep California Schools From Allowing Athletes To Profit From Their Names And Likenesses

Intro by James Nussbaum, Indiana University

The California legislature is considering a bill that would allow college athletes to profit from their names and likenesses. While this is in direct conflict with NCAA bylaws regulating amateurism, Edelman argues that the NCAA would not be able to restrict its member institutions in California from following state law.

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