New NCAA NIL Guidance Gives Schools More Wiggle Room

By: Garrett Hutchinson, Quarles & Brady, LLP

On the evening of October 26, 2022, the NCAA announced a new clarification of its guidelines surrounding monetization of student athletes’ name, image, and likeness (commonly referred to as NIL). While there is still a fair amount of  ambiguity in this fast-developing space, this clarification provides some much-needed guideposts for universities, collectives, and athletes alike. The guidelines signal that universities, their officials, and their boosters now have more ability to interact with and raise money for NIL collectives than previously indicated, and also provide a non-exhaustive list of dos and don’ts for universities to consider when interacting with collectives.

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