Quarles: A Trademark Guide to the Metaverse for Averse Brand Owners

From Quarles & Brady:

Recent technological developments have made topics like the metaverse, Web3, blockchain, and non-fungible tokens (NFTs) commonplace. But nothing about these topics is common. They raise complex questions — technological, legal, financial, and cultural in nature — that cannot be easily answered. While the contours are under construction, the vision for these technologies, especially for the metaverse, is one that shouldn’t be ignored by brand owners. What is the metaverse and why should brand owners care? Read more from Quarles & Brady here.

This article was submitted by Joel Tragesser, Quarles & Brady LLP. If you would like to submit content or write an article for the IndyBar, please email Deneen Fitzgerald at dfitzgerald@indybar.org.

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