Colleges Chug Beer Dollars

Colleges are pouring beer at their games, they’re advertising beer on their in-stadium signage and media, they’re licensing their marks to beer companies, and they’re cashing checks from Anheuser-Busch InBev, MillerCoors and even imports like Dos Equis and Corona, making big-time college football a fresh, fertile battleground for big-spending beer companies.

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