Lawyers tend to build a high percentage of their revenue out of referral marketing done with other lawyers. There’s nothing wrong with that, but, there may be gaps in what you’re doing.
Generally speaking, lawyer-to-lawyer referral marketing is focused on finding someone with a complementary practice area who can refer you cases and to whom you can refer cases back. Usually, you’re looking for someone with a different practice niche, like a criminal attorney sending work to an immigration lawyer.
But you can make referrals within your niche.