Law firms often focus on gross revenue when calculating how much they make. But there are expenses that go into running every business, including a law firm. Gross profits aren’t what you really make. What you really make is your gross profit minus the cost of expenses for running your business. This can be expressed in a number of ways. Knowing your profit margin is useful for finding out how much you ‘net’, in terms of revenue from your practice. Keep reading to learn more!

It’s important not to overextend yourself in hiring new attorneys or staff persons, especially in the current job market. But since some lawyers aren’t very good with math or data, hiring often becomes a real ad hoc adventure. Most attorneys hire based on guesswork. That can be dangerous when it comes to hiring because law firms can overpay (and waste money) or underpay (and risk losing a candidate or good employee)...

A lot of attorneys, new and seasoned, volunteer for everything under the sun. They do this until they’re so busy, they just wanna puke. That’s not the goal of volunteering. When it comes to working with organizations, legal-specific or otherwise, the idea is not to overwhelm yourself, but to actually generate business, based on your in-person networking and referral marketing efforts...

Law firms have developed workflows in much the same way for years and years. And, those are standard task lists, with timekeepers and reminders attached. For someone who is trying to learn a workflow – or, even, to better understand them – that can be kind of daunting...

Client reviews are fantastic marketing tools for any business, including law firms. Testimonials drive conversion because it is a window into how lawyers have had success with other clients. Law firms place testimonials on their websites and try to get as many client reviews as they can on directory profiles and social media profiles. It’s really important, but can also be kind of a slog...

Every interaction a law firm has with a client is a marketing opportunity, a chance to cement your value as a service provider. There’s actually no better place to solidify that relationship than through your invoicing. It’s a continuous, repetitive option for reminding your client of what you’ve done for them. It places your value proposition in stark relief. Read on for more...

Law firms have traditionally extended credit to clients by billing in arrears. This is, in fact, the most common way for law firms using an hourly billing model to invoice their clients.

Smart law firms everywhere are adopting workflows, for a whole host of reasons.

There are lots of directory profiles for businesses online, including many built specifically for lawyers. But, none is more important than Google’s because it perpetually owns real estate on the first page of the most popular search engine on the planet.

Law firms tend to let their hardware run . . . and run . . . and run – until it can’t run anymore. Most often law firm hardware breaks down, wheezing. Now, I don’t want to say that attorneys are cheap; so, let’s call them ‘thrifty’, instead. But, the fact of the matter is, the longer you run old hardware, the more susceptible you are to data security issues, spiraling repair costs, and efficiency downgrades.