Most attorneys are ‘good lawyers’. They do good work; they’re conscientious and thorough to boot. And, the traditional advice on that topic was that if you simply did good work, the clients would flock to you and be happy. 

If it’s nice, do it twice. Or, three or four times, for that matter. Read on to figure out how to Find Your Repurpose: How to Effectively Leverage Your Content

Building and managing processes is the key to managing a successful business.  That includes law firm businesses, by the way.  Even if attorneys have been reticent to adopt processes into their business models. 

Probably the worst thing you can do in marketing your practice on social media is to use the same messaging on every platform. If you create one post and publish that same exact post on each platform, it will land on one, or some but seem tone-deaf on another. 

The news surrounding data breaches is always big, national or international in scale, involving lots and lots of money, and big names and big companies.  Of course, smaller data breaches happen everyday, to unknown and unnamed victims.  Some of those victims are law firms. 

Everybody loves a good shortcut. Seriously, who hasn’t considered skipping the hard parts in the marathon of life? Change is hard but oftentimes necessary. So we spend a significant part of our lives trying (and failing) to instill new habits. And that includes work habits. 

The stats on law firm intake are pretty damning. Sixty-four percent of voicemails left for law firms by leads are never returned. Only one in three phone calls for law firms are picked up live. It takes an average of eight emails to schedule an appointment with a law firm. Those aren’t the sort of numbers you want to see in an economy driven by consumer convenience. 

Law firms often offer initial consultations because that’s what law firms do. However, thinking a little more deeply about the purpose for your initial consultations makes some sense.

Most law firms need to update their technology, and many are aware of it. Of course, that doesn’t mean they will actually update their technology. A primary reason for the reluctance is simple: data transfers suck.

As is clear by now, more efficient law firms make more money than inefficient ones. The more work you can get through, the more money you make. Of course, efficiency does not build up out of thin air: you need to work for it.