Today, everyone is connected online through social media. In addition, everyone knows what others are up to because of social media. Whether it is to show friends what their significant other made for dinner or how cute their kids are on Halloween. Some people use it as a way to release tension (family, work or political) while others use it as a way of getting attention (a.k.a. “influencers.”) Regardless of what you use social media for, it can be an affordable and effective method of creating brand awareness and marketing your legal services or your Law Firm’s legal services. 

A variety of scholarships are available to attend the 2020 IndyBar Bench Bar Conference June 18-20, 2020 at the French Lick Springs Hotel in French Lick, Indiana. IndyBar's Bench Bar Conference is Indiana's premier event to bring lawyers, judges and paralegals together for a great time and top-notch CLE programming. Scholarships funded by the Indianapolis Bar Foundation will be awarded in addition to those awarded through IndyBar sections and divisions.

Law firms cite to a lot of things, like cases.  But, when it comes to modernizing business management tactics, law firms cite traditional barriers, like cost and effort.  

There’s a prevailing argument in legal tech circles over whether lawyers should be coders.  This argument is often misconstrued to mean that lawyers should be developing their own software.  

When thinking about how to market a law firm effectively, the question of frequency is important, especially as it relates to content marketing: get as much of your stuff out there into the world, as often as you can, and people are bound to pay attention to you.

For my money, unless you have actually been a real-life, honest-to-goodness website designer at some point in your career, and if you're a lawyer, it's never a good idea to design and maintain your own website.

Many lawyers view client communications as bothersome: an interruption from the important work of lawyering. Of course, that work is being done for clients so it’s important that they know what’s going on, right? But, this isn’t just a one way street. In fact, lawyers derive lots of benefits from staying in touch with their clients. 

This is the year you turn your law firm into a high performance machine.  You’re currently driving a Chevrolet Chevette; by the end of next year, I want you to be rolling up in a Ford Mustang. 

Lawyers have always billed clients the same way: by the hour.  (Yawn.)

Law firms work vigorously to convert leads: to get those leads to pay retainers and sign engagement agreements. That all makes sense. Winning business is essential for any organization. However, once law firms convert clients, there is often a dry spell before the new clients hear from their new law firms again.