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Code Red: Why Lawyers Don’t Need to Code
Posted on: Jan 3, 2020

There’s a prevailing argument in legal tech circles over whether lawyers should be coders.  This argument is often misconstrued to mean that lawyers should be developing their own software.  

Spread Offense: Diversification is Key to Law Firm Marketing Efforts
Posted on: Dec 19, 2019

When thinking about how to market a law firm effectively, the question of frequency is important, especially as it relates to content marketing: get as much of your stuff out there into the world, as often as you can, and people are bound to pay attention to you.

Site Gags: 3 Things to Consider When Choosing a Website Designer
Posted on: Dec 5, 2019

For my money, unless you have actually been a real-life, honest-to-goodness website designer at some point in your career, and if you're a lawyer, it's never a good idea to design and maintain your own website.

Second Hand News: Three Ways Keeping Your Clients Informed Benefits You
Posted on: Nov 27, 2019

Many lawyers view client communications as bothersome: an interruption from the important work of lawyering. Of course, that work is being done for clients so it’s important that they know what’s going on, right? But, this isn’t just a one way street. In fact, lawyers derive lots of benefits from staying in touch with their clients. 

Chainlink: How to Build a More Efficient Law Practice in 2020
Posted on: Nov 14, 2019

This is the year you turn your law firm into a high performance machine.  You’re currently driving a Chevrolet Chevette; by the end of next year, I want you to be rolling up in a Ford Mustang. 

Product-Market Fit: How to Make More Money by Working with Non-Traditional Law Firm Clients
Posted on: Nov 7, 2019

Lawyers have always billed clients the same way: by the hour.  (Yawn.)

Feels Like the First Time: Why Your Law Firm Needs to Develop a Client Journey
Posted on: Oct 31, 2019

Law firms work vigorously to convert leads: to get those leads to pay retainers and sign engagement agreements. That all makes sense. Winning business is essential for any organization. However, once law firms convert clients, there is often a dry spell before the new clients hear from their new law firms again.

Production Value: Why and How to Incorporate Video Into Your Law Firm Marketing
Posted on: Oct 25, 2019

With so much competition for clients, law firms are seeking any edge they can find.  Even so, many attorneys remain camera shy.  Despite the fact that video is a unique way to market a modern small business, small law firm websites that feature video remain few and far between. 

Time Out: Gaining Time by the Minute
Posted on: Oct 17, 2019

There’s nothing like daylight savings time to get you to observe how dramatic a small shift in time becomes. 

Timing Is Everything: Response Time is Essential for Converting Law Firm Leads
Posted on: Oct 10, 2019

Nobody has ever liked waiting. But there has never been a point in recorded history where people have liked waiting less.

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