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Product-Market Fit: How to Make More Money by Working with Non-Traditional Law Firm Clients
Posted on: Nov 7, 2019

Lawyers have always billed clients the same way: by the hour.  (Yawn.)

Feels Like the First Time: Why Your Law Firm Needs to Develop a Client Journey
Posted on: Oct 31, 2019

Law firms work vigorously to convert leads: to get those leads to pay retainers and sign engagement agreements. That all makes sense. Winning business is essential for any organization. However, once law firms convert clients, there is often a dry spell before the new clients hear from their new law firms again.

Production Value: Why and How to Incorporate Video Into Your Law Firm Marketing
Posted on: Oct 25, 2019

With so much competition for clients, law firms are seeking any edge they can find.  Even so, many attorneys remain camera shy.  Despite the fact that video is a unique way to market a modern small business, small law firm websites that feature video remain few and far between. 

Time Out: Gaining Time by the Minute
Posted on: Oct 17, 2019

There’s nothing like daylight savings time to get you to observe how dramatic a small shift in time becomes. 

Timing Is Everything: Response Time is Essential for Converting Law Firm Leads
Posted on: Oct 10, 2019

Nobody has ever liked waiting. But there has never been a point in recorded history where people have liked waiting less.

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