Intro by Alex Van Gorp, Van Gorp Legal Services
This guide by The Rainmaker Institute discusses the best practices for lawyers to utilize social media. Especially as older partners struggle to rotate a pdf, many younger attorneys are able to reach potential clients others cannot. Social media allows for professionals to connect with a different kind of audience and in a different style than traditional methods allowed. The biggest problem with social media is there are so many options and the medium is so new that our ethics rules struggle to definitively apply in a way attorneys know what is appropriate. This article gives some great suggestions on how to relieve some of the stress on how to tackle these issues, such as limiting social media presence to the sites and apps that best fit your client demographics and encouraging a more authentic and casual style in your posts that are still not misleading. Hopefully, this article can spark some ideas on how to become a rainmaker on your own.
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