By Jared Corriea, IndyBar Law Practice Management Consultant and Red Cave Consulting
In a perfect world, law firms would generate, consolidate and convert leads with crushing effectiveness. In the real world, law firm leads often disappear. Generally speaking, law firm response to leads that come in through phone, email or contact form, is woefu—and many law firms don’t respond at all.
Now, that’s not just one problem. There are a lot of reasons why law firms remain unresponsive to these obvious revenue opportunities, but there is one simple step that law firms can take that will inevitably improve their responsiveness to leads.
A common problem for law firms is that they lack organization. This is occurs in the document management practices used by small firms, especially. Most small law firms will spread these documents across several places, like specific computers, several online drives (like Dropbox or Google Drive) and then sprinkled about in paper files to boot. There’s no one place where all those documents exist, no single source of truth. Law firms that utilize a single container for all their documents are invariably more organized, and more efficient. hey usually make more money too.
The same is true of law firms that house all their leads in one place. Most law firms are unfamiliar with container options, however. While it would be a simple solution to use a spreadsheet to manage your leads, instead try a customer relationship management software (CRM), that will help you to stay organized and on top of your intake, which should generate better conversion. Free CRM options include AgileCRM and Streak. Try one, and see how it goes. I bet you’ll never create another spreadsheet again.
If your leads are getting away from you, we can help.
The IndyBar offers FREE law practice management consulting services through Red Cave Law Firm Consulting. To request a consult, visit the IndyBar law practice management consulting landing page, and start running your law firm like a business.