By Marc Lopez, The Marc Lopez Law Firm
Twenty years ago, sending text messages was a novel way of communicating. These days, it’s simply a fact of life for pretty much everyone under 70 (and even some older folks, too). For many people, it’s become their preferred way of receiving information.
If I had to estimate, I’d say that close to 90 percent of my clients would rather receive a text than an email. A part of me thinks this is kind of crazy, but there’s another part that can see where they’re coming from.
I’m actually not a big fan of texting, but I get hundreds of emails every day. That medium of communication has basically become noise to me. If you want your signal to get through, a text message has a much better shot. The day before writing this, I received only 10 non-business texts from people in my life—much easier to sort through and manage.
Many of my clients request reminder texts about upcoming court dates, as well as heads-up texts that tell them to be on the lookout for an important email. We’ve been using RingCentral as a phone system for years, but the texting feature has a couple of limitations: 1) you can’t schedule a text for future delivery (extra helpful when it comes to court reminders); and 2) there’s no simple way to delegate responsibility for individual RingCentral text messages.
Enter Heymarket. It’s an easy-to-use texting app with a web interface. Multiple people can share the same texting line and future notifications are only sent to the employee who is assigned to a particular client. You can also create templates and delay delivery on messages.
This has been a game-changer for my firm. Heymarket has allowed us to streamline client-preferred communication and it’s helped us increase productivity. My favorite part? If someone tries to call the number that the texts are coming from, it doesn’t take them to a dead end—the call is redirected to the main office line.
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