By Jared Corriea, IndyBar Law Practice Management Consultant and Red Cave Consulting
If you don’t use or haven’t optimized for web directories, you’re missing out on a fantastic way to build your online brand. Online directories are great for building linkbacks to your website, as well as for creating domain authority. There are a number of free directories available to lawyers, but none has the immense reach and distribution of Google’s "My Business" profile.
If you haven’t yet claimed your Google My Business profile, do it yesterday, since it’s an online billboard advertisement for your law firm, and facilitates things like Google Reviews. t’s also free, and you can’t beat that troika.
If you have a Google My Business profile, and you’re not doing much with it, there is not a better time to start, as law firms must now focus more on their online presence than ever before. This is a comprehensive guide for getting the most out of your profile; and, keep in mind that Google is now releasing updates to Google My Business based on services affected by the pandemic.
This is about as easy a win as you can get.
If you need help expanding your online profile, we can help.
The IndyBar offers FREE law practice management consulting services through Red Cave Law Firm Consulting. To request a consult, visit the IndyBar law practice management consulting landing page, and start running your law firm like a business. practice management consulting services through Red Cave Law Firm Consulting. To request a consult, visit the Indy Bar law practice management consulting landing page, and start running your law firm like a business.