Interest Groups

Open for Business: Why You Should Never Close On the Internet - Solo Small Firm Practice News

Get the news you want the way you want it: click the RSS button in the right corner to add this feed to your RSS reader, or click here to subscribe to this content. By subscribing, you’ll find this news on your Member Account page, and the latest articles will be emailed to you in your customized IndyBar E-Bulletin e-newsletter.

Solo Small Firm Practice News


Posted on: Jan 7, 2021

Want access to all Practice Builder materials and blog posts? Learn more about becoming a Practice Builder subscriber here!

By Jared Correia, Red Cave Legal, Official Consulting Partner of the IndyBar

Every time you complete a business-facing page—your website, a social media profile, a review platform pageyou're always asked to provide an opening and closing time for your office. 

Don't. 

I mean, think about it: Does that jibe with the way modern consumers access businesses, or the way that modern business owners work? Do you work 9 to 5? Of course not. You do things after hours, and you're frustrated when consumer service options don't exist after hours, too. So are your clients. And, guess what: If you indicate that your office closes at 5 p.m., you're just giving your potential clients an excuse not to call you, and to call someone else instead. 

Of course, this course of action necessitates the need for providing contact options for potential clients who contact you on off hours. That contact option could be you. Or, it could be a contact form. Or, it could be a virtual engagement service or tool, like a virtual receptionist, live chat or chatbot service. If you can engage your leads via a conversational mechanism -- nine times out of 10, you can convert them.  

And, there's no reason that conversion can't occur after dinner. 

If you need help building a cost-effective intake tool that ensure you’re always on, we can help. 

The IndyBar offers FREE law practice management consulting services through Red Cave Law Firm Consulting. To request a consult, visit the IndyBar law practice management consulting landing page, and start running your law firm like a business.

DID YOU KNOW?

Indianapolis Bar Association (IndyBar) est. 1878 | 4,536 Members (as of 2.11.21)