By Jared Correia, Red Cave Legal, Official Consulting Partner of the IndyBar
Business cards are so lame.
Yet everybody carries one. Business cards are still the coin of the realm, even in this paperless age. Even so, everybody’s business card looks the same. Y’all went to Staples, too, right?
In a massively competitive environment like that occupied by solo and small firm attorneys, it pays (literally) to access every possible advantage that you can. So why don’t you tweak your business cards, too? Making those even the slightest bit more unique and interesting, may provide the sliver of an advantage that you need to convert a client.
Here are five ways you can improve your business card, lawyers:
- Picture This: Stop with the text-based business cards. Nothing forms a more visceral connection than an image. Put your headshot on your business card. Make sure your logo’s on there, too.
- Social Science: Add your social account information, to offer people more avenues to connect with you. Especially now, it’s hard to guess after what someone’s preferred contact method would be.
- Color My World: Everything lawyers do is shrouded in shades of blue and gray. It’s like Pleasantville up in here. Go for a different color scheme, and stand out.
- Baby Got Back: Your business card has a back, too. Use it! (Especially if you run out of space on the front.)
- Call Tracking: Utilize a specific number for your business card, so you’ll know exactly how many calls you get from passing it around, as well as how those calls directly affect your revenue.
So, if your business card is wack, we can help.
The IndyBar offers FREE law practice management consulting services through Red Cave Law Firm Consulting. To request a consult, visit the IndyBar law practice management consulting landing page, and start running your law firm like a business.