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Logo Design Consultation Questions

During your design consultation, we’ll discuss options and ideas for customizing your logo. A good logo should capture your firm’s personality and identity, so thinking through the questions below will be tremendously helpful in arriving at a logo design that accomplishes your marketing goals.

Please review the questions below prior to your design consultation:

  1. How would you describe your services?
  2. Why do you want a new logo? (if you already have a logo)
  3. What personality or message do you want your logo to convey? What do you want people to think when they see your logo? Think of adjectives (steady, established, innovative, etc.).
  4. Do you have a tag line? If so, would you like it stated along side your logo?
  5. Do you have any specific imagery in mind for your logo?
  6. Do you have any color preferences, or existing brand colors?
  7. Do you have any colors that you do not wish to use?
  8. What three brand identities (think of major companies, organizations, etc.) do you like? What do you like best about them?



Indianapolis Bar Association (IndyBar) est. 1878 | 4,536 Members (as of 2.11.21)