Leading obesity experts are considering litigation against the food industry in the light of emerging research suggesting that junk food marketing could hijack a child’s brain.
Many food companies are using the science of “neuromarketing” to interact with children through social media and online games while some are even collecting data through brain scans to identify neurological pathways to influence the eating – and in particular, snacking – habits of young people.
These efforts to manipulate consumer behavior through neuromarketing techniques could become the subject of litigation against the industry as obesity and other health problems are on the rise among increasingly younger individuals.
This article was submitted by Timothy Devereux, Ladendorf Law. If you would like to submit content or write an article for the Litigation Section, please email Kara Sikorski at firstname.lastname@example.org.