By Timothy F. Devereux, Ladendorf Law
Any litigator in today’s legal environment needs to understand the importance of initially engaging and then keeping the attention of a jury or a judge. We attorneys are faced with exceptionally savvy jurors who have been raised as consumers of multimedia presentations and who expect to be entertained as they learn new information. As noted by Ryan H. Flax of Litigation Consulting, “It is well known and generally accepted by the top performers in the litigation community that you need to use demonstrative evidence, including litigation graphics, to be persuasive at trial.” Studies have shown that when a litigator uses graphics as part of their presentation, jurors believe that the attorney using them was more capable, better prepared and probably more likable.
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This article was written by Timothy F. Devereux, Ladendorf Law. If you would like to submit content or write an article for the Litigation Section page, please email Mary Kay Price at email@example.com.