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McDonald's Loses 'Big Mac' Trademark Case to Irish Chain Supermac's - Intellectual Property News

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Intellectual Property News


Posted on: Feb 20, 2019

From Reuters:

McDonald’s Corp has lost its rights to the trademark “Big Mac” in a European Union case ruling in favor of Ireland-based fast-food chain Supermac’s, according to a decision by European regulators.

The judgment, provided to Reuters by Supermac’s, revoked McDonald’s registration of the trademark, saying that the world’s largest fast-food chain had not proven genuine use of it over the five years prior to the case being lodged in 2017.

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