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Why Kicking Out Counterfeit Crooks on Instagram Is So Important - Intellectual Property News

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Intellectual Property News


Posted on: Oct 30, 2017

Would you spend over a thousand dollars on a pair of sneakers? There are plenty who would -- a pair of Adidas Yeezy’s comes with a price tag of $1,000 or more. For those who are less flush, the market has become flooded with knock-off fakes. These are promoted via comments and sponsored ads on sites like Facebook and Instagram.

When Kanye West tweeted “you probably got bootleg Yeezy’s on right now,” followers responded in typical Twitter fashion, with a torrent of abuse from all angles, but when it came to real brand loyalty, sneakerheads were split. Die-hard fans rebuked the fakes, though others have been tempted by prices as low as $99.

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