Interest Groups

HBO Max in Trademark Dispute with Traxxas LP - Intellectual Property News

Get the news you want the way you want it: click the RSS button in the right corner to add this feed to your RSS reader, or click here to subscribe to this content. By subscribing, you’ll find this news on your Member Account page, and the latest articles will be emailed to you in your customized IndyBar E-Bulletin e-newsletter.

Intellectual Property News


Posted on: Feb 28, 2021

By John Bishop, Cohen Garelick & Glazier

Despite HBO’s near 50 year existence, a federal trademark opposition was filed against its use of “HBO Max” on February 2 by Traxxas LP. In the filing, Traxxas claims that’s HBO’s registration of the mark would result in a likelihood of confusion with its host of “MAX” marks, including MAXX, T-MAXX, X-MAXX and E-MAXX, among others. Oddly, the goods and services offered by Traxxas are defined as “radio-controlled model vehicles and parts therefore.” In contrast, HBO Max’s applied for goods and services are “board games, card games, playing cards, puzzle games, action figures, collectible modeled plastic and resin toy figurines, arcade-type electronic video games, coin-operated video games and slot machines.”

Given the difference in goods and services, in junction with Traxxas prior failure to object to HBO Max’s earlier application on the name for other goods and services, raises the question as to how there could possibly be a likelihood of confusion. HBO Max has until March 14 to file a response to the opposition. Read more from Mandour & Associates here.

If you would like to submit content or write an article for the Intellectual Property Section, please email Kara Sikorski at ksikorski@indybar.org.

Subscribe to Intellectual Property Section news here!

DID YOU KNOW?

Indianapolis Bar Association (IndyBar) est. 1878 | 4,536 Members (as of 2.11.21)