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Posted on: Dec 17, 2020

Tips and Tools for Sellers to Combat Online Counterfeits During the Holiday Shopping Season

By Joel Tragesser, Quarles & Brady LLP

The end-of-year shopping season started strong in 2020 due to the COVID-19 pandemic restrictions that kept many consumers in their homes and buying online. Brand owners and sellers should thus be mindful of the various options at their disposal to stop counterfeit goods from stealing legitimate e-sales and disappointing unsuspecting consumers who are unable to inspect goods when purchasing online.

Monitoring Online Platforms and Documenting Counterfeits
As we do for many companies, brand owners should proactively search e-tail and social media platforms to locate unauthorized products rather than wait until a dissatisfied customer or disgruntled distributor reports the counterfeiter. And searchers should use screenshot tools or a browser add-on to capture an exact copy of the online product when found. Searchers should choose a screenshot tool that automatically documents the time of the capture as well as the URL. Read more.

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