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Posted on: Apr 17, 2015
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Men and Women Differ When Buying Legal Services


By Victoria Calhoon, Faegre Baker Daniels LLP


As most attorneys know, getting business from clients takes more than understanding an area of the law. A recent survey from Acritas’ Sharplegal found that male and female in-house counsel cited different factors for what influenced their decision to increase spending with law firms. Female in-house counsel focused on factors such as “understanding of my business” and “knowledge of how I work” as important factors in determining the amount of business a law firm would get from her employer. Interestingly, male in-house counsel were 2.5 times more likely than their female counterparts to say that their “level of trust” in a firm would sway a decision. Read more about the study here.

This post was written by Victoria Calhoon of Faegre Baker Daniels LLP. If you would like to submit content or write an article for the Women and the Law Division page, please email Rachel Beachy at rbeachy@indybar.org.

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