If the very thought of networking makes you throw up in your mouth, you’re not alone. Networking makes us feel dirty — to the point that one study found that people rate soap and toothpaste 19 percent more positively after imagining themselves angling to make professional contacts at a cocktail party. Just reading that research made me want to take a shower.
Yet we’ve all been warned that it’s not what you know, it’s who you know. Success is supposed to come to the suave schmoozers and social butterflies.
It’s true that networking can help you accomplish great things. But this obscures the opposite truth: Accomplishing great things helps you develop a network.
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