Swag made for your audience

You can put your law firm’s name and logo on an impressive number of things — pens, mugs, magnets and toys are just the tip of the swag iceberg.

If you’re looking into promotional merchandise for your firm, start by thinking about the purpose of it. It’s a marketing tool to keep your firm’s name in front of your audience. Done right, their observable use of it will also help expand your brand’s visibility. When considering your options and your budget, think about your audience and what appeals to them, but also consider how, by using your swag, others will learn about you.

Read more about "swag" here.

This artcile was submitted by Charles P. Schmal, Woodard Emhardt Moriarty McNett & Henry LLP. If you would like to submit content or write an article for the Indy Attorneys Network page, please email Kara Sikorski at ksikorski@indybar.org.