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Design Consultation Questions

During your design consultation, we’ll discuss options and ideas for building your three branded items. A good brand should capture your firm’s personality and identity, so thinking through the questions below will be tremendously helpful in arriving at a logo design that accomplishes your marketing goals.

Please review the questions below prior to your design consultation:

  1. How would you describe your services?
  2. Why do you want new branding? (if you already have an established identity)
  3. What personality or message do you want to convey? What do you want people to think when they see your brand? Think of adjectives (steady, established, innovative, etc.).
  4. Do you have a tag line? If so, would you like it used?
  5. Do you have any specific imagery in mind?
  6. Do you have any color preferences, or existing brand colors?
  7. Do you have any colors that you do not wish to use?
  8. What three brand identities (think of major companies, organizations, etc.) do you like? What do you like best about them?



Indianapolis Bar Association (IndyBar) est. 1878 | 4,536 Members (as of 2.11.21)