Interest Groups

Stay A Lot More Than Six Feet From The NFL’s Trademarks! 2021 Update on Super Bowl Advertising and Promotions - Business Law News

Get the news you want the way you want it: click the RSS button in the right corner to add this feed to your RSS reader, or click here to subscribe to this content. By subscribing, you’ll find this news on your Member Account page, and the latest articles will be emailed to you in your customized IndyBar E-Bulletin e-newsletter.

Business Law News


Posted on: Feb 4, 2021

Intro by Peter M. Elliott, Indiana Commercial Court

Super Bowl Sunday is upon us. While celebrations around the 2021 contest will be more muted than in previous years, companies are still running promotions leading up to the game, hoping to take advantage of the buzz surrounding one of the most-watched sporting events in the United States. Because the National Football League (NFL) owns the trademark on the name "Super Bowl" however,  businesses without a license from the NFL cannot explicitly refer to the game by its official name in their advertisements. 

If you want to know more about the law surrounding Super Bowl promotions, for either your own curiosity or for a client whom you hope to protect from a stern message delivered on NFL letterhead, Mitchell Stabbe from the Broadcast Law Blog has put together an updated reference guide that can serve as a starting point. Check it out here.
 
Enjoy the Big Game!

If you would like to submit content or write an article for the Business Law Section, please email Kara Sikorski at ksikorski@indybar.org.

Subscribe to Business Law Section news here!
 

DID YOU KNOW?

Indianapolis Bar Association (IndyBar) est. 1878 | 4,536 Members (as of 2.11.21)