Intro by Peter M. Elliott, Indiana Commercial Court
Super Bowl Sunday is upon us. While celebrations around the 2021 contest will be more muted than in previous years, companies are still running promotions leading up to the game, hoping to take advantage of the buzz surrounding one of the most-watched sporting events in the United States. Because the National Football League (NFL) owns the trademark on the name "Super Bowl" however, businesses without a license from the NFL cannot explicitly refer to the game by its official name in their advertisements.
If you want to know more about the law surrounding Super Bowl promotions, for either your own curiosity or for a client whom you hope to protect from a stern message delivered on NFL letterhead, Mitchell Stabbe from the Broadcast Law Blog has put together an updated reference guide that can serve as a starting point. Check it out here.
Enjoy the Big Game!
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