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Trimble: Do You Have a Brand?

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By John C. Trimble, Lewis Wagner LLP

Every professional meeting I attend these days seems to have a segment on the subject of “branding.” We are either being encouraged to develop a law firm brand or a personal brand, or both (At first I thought that a personal “brand” was just a euphemism for a tattoo, and the thought of a branding iron on my backside did not interest me.). Now, of course, I understand that for all intents and purposes, your personal brand is your reputation. Your brand is also the thing that may lead to the referral of legal business from others. Few of us in the legal world can afford not to have a brand, and we certainly cannot afford a bad brand.

I heard a very wise rainmaking consultant describe how to determine what your brand is. He suggested that you begin by writing down three features about your professional self that you would list if you were asked to list your three best features. Then, you write down the three professional features that you believe that others would write down about you. The mid-point or overlap between your self-image and your public image is your brand. It is a combination of who you think you are and what others think you are.

Once you have determined what your actual brand is, the next step is to decide whether you like it. If you do, then you embrace it and market it. If you don’t like it, then you need to change it. The task of changing a personal brand may require a personal strategic plan to shake the negatives and to acquire the positives that you need to improve your brand.

At the heart of the branding discussion is the fact that your brand may impact your opportunities. If you are not aware of your brand, and if you are not aware of the impact of your brand on your advancement, then it is time to wake up and address it. In this world of social media you could be adversely affecting your brand every day and not know it.

If you try the exercise I suggested above and you still don’t know how to identify your brand, then seek help from others. I have seen that a small group of good friends and professional colleagues can help one another with the branding process (and still remain friends). If you have the money and the inclination, there are some pretty good branding consultants around town.

The last bit of advice on your personal brand. Embrace it. Do your best to be your brand. Take a mile-high view of all the things that you do professionally and think about how each thing you do affects your brand. Be consistent. Be authentic. Be mindful of your brand. After all, it is your reputation, and a good reputation and brand is too important to squander.

#WILLYOUBETHERE?

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On Tap at the IndyBar: June 22 – 28

Everybody loves a local bar, so check out what yours is serving up this week with upcoming IndyBar events and happenings below!

On the Docket

Business Law Skills Series: Hot Topics in Securities Law and Capital Raising Techniques
Wednesday, June 24 from 4 to 5 p.m.
IndyBar Education Center, 135 N. Pennsylvania St., Suite 1500
Information and registration can be found here.

Kids Incarcerated: An Overview of Juvenile Justice
Thursday, June 25 from noon to 1 p.m.
IndyBar Education Center, 135 N. Pennsylvania St., Suite 1500
Information and registration can be found here.

Estate Planning and Administration Update
Thursday, June 25 from 4 to 5 p.m.
IndyBar Education Center, 135 N. Pennsylvania St., Suite 1500
Information and registration can be found here.

The Appointment of Chapter 11 Trustees: A Behind the Scenes Look at the U.S. Trustees Process
Thursday, June 25 from 4 to 5 p.m.
BMO Harris Bank Plaza Conference Center, 135 N. Pennsylvania St., 7th Floor
Information and registration can be found here.

Free Video Replay CLE: Answers to Common Chapter 13 Problems Not Found in the Code
Friday, June 26 from noon to 1 p.m.
IndyBar Education Center, 135 N. Pennsylvania St., Suite 1500
Information can be found here.

Check out the full slate of IndyBar events here, and don’t forget to check out the IndyBar on Facebook for the latest event photos.

News You Can Use

  • Indianapolis Bar Foundation to Award $35,000 Grant - The Indianapolis Bar Foundation is now accepting applications through July 8, 2015, for its Impact Fund Grant of at least $35,000 to be awarded in early October 2015. Application instructions and additional information can be found here.
  • Nominations Now Accepted for Antoinette Dakin Leach Award - To recognize the accomplishments of female attorneys in central Indiana, the IndyBar’s Women & the Law Division presents the Antoinette Dakin Leach Award, an honor named for the first woman who gained admittance to the Indiana Bar. Nominations are being accepted until July 31, 2015. Check out this post for more information.
  • Arlene Morris Named IndyBar Paralegal of the Year - The Indianapolis Bar Association is proud to recognize Arlene L. Morris of Whitham Hebenstreit & Zubek as the association’s Paralegal of the Year for 2015. Morris will be recognized for this honor at the IndyBar Paralegal Appreciation Luncheon, to be held Thursday, July 30 from noon to 1 p.m. at The Conrad Hotel. Get more information about Morris and the luncheon here.
  • Diversity Job Fair: Student Registration Deadline is June 28 – If you are a student or know of one who is interested in registering for the IndyBar Diversity Job Fair, be aware of the upcoming deadline: Sunday, June 28. Click here to get more information about signing up and details for this year’s event.
  • IndyBar Member Headlines: Thursday, June 18 – See what your fellow IndyBar members are up to this summer by checking out the latest member headlines here.
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miniBar Talk: This Week’s Top Post

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Top Ten Tips for First and Second Year Associates

By Alex Limontes, Mitchell Hurst Dick & McNelis LLC

This great article from the Remsen Group (a marketing agency focusing their efforts on working with lawyers and law firms) gives young lawyers some excellent marketing advice. Their “Top Ten Marketing Tip for First and Second Year Associates” provides young lawyers with an excellent outline for how to successfully market themselves.

The tips include topics such as finding a mentor, keeping in touch and hanging out at the bar, which are all things the Indianapolis Bar Association can help you with. If you want to heed this valuable advice then the Indianapolis Bar Association’s many networking, social and educational opportunities can help you achieve this goal. Click here for a list of the current events at the IndyBar. We hope to see you soon!

This post was written by Alex Limontes of Mitchell Hurst Dick & McNelis LLC. If you would like to submit content or write an article for the Young Lawyers Division page, please email Rachel Beachy at rbeachy@indybar.org.

To subscribe to more Young Lawyers Division news like the article above, click here to update your news subscriptions. Your news subscriptions appear in your bi-weekly E-Bulletin and on your personalized IndyBar homepage.

Keep an eye out for our newest e-newsletter for members, Bar Talk, featuring the top IndyBar posts each month!

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Arlene Morris Named IndyBar Paralegal of the Year

The Indianapolis Bar Association is proud to recognize Arlene L. Morris of Whitham Hebenstreit & Zubek as the association’s Paralegal of the Year for 2015. Morris will be recognized for this honor at the IndyBar Paralegal Appreciation Luncheon, to be held Thursday, July 30 from noon to 1 p.m. at The Conrad Hotel.

Morris joined the Indianapolis Bar Association in 1994. She is Vice Chair for the association’s Paralegal Committee and is in her second year of chairing the IndyBar Paralegal Committee’s Bears on Patrol Teddy Bear Drive. Last year, more than 3,600 bears were collected through the drive and donated to the Indianapolis Metropolitan Police Department, Marion County Sheriff Department, Indianapolis Fire Department and Indianapolis EMS. Emergency officials are then able to provide the bears—and some comfort—to children in traumatic situations.

In addition to her service to the IndyBar, Morris is also an active volunteer for the Indiana Paralegal Association (IPA). She currently serves as Vice President of IPA and has successfully chaired and organized the association’s Charitable Partner Silent Auction, which is held in conjunction with the IPA Holiday Party. In 2014, $2,600 was raised for Out Reach, a charity to assist homeless teens in Indy.

Morris’ nomination notes, “One of the traits I consider particularly important is Arlene’s dedication to the legal community, and in particular, the IndyBar. She does not seek the limelight. Rather, Arlene prefers to ‘fly under the radar.’ She derives satisfaction from her successful accomplishments rather than seeking reward and glory.”

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IndyBar Member Headlines: Thursday, June 18

Share your news with the IndyBar by contacting Rachel Beachy, Communications Coordinator, at rbeachy@indybar.org.

Deborah J. Daniels, partner at Krieg DeVault LLP, has been elected to serve as Secretary of the Board of Directors of the United Way of Central Indiana.

Michael D. Chambers, partner at Taft Stettinius & Hollister LLP, has been appointed by Zionsville to serve as its representative on the Hamilton County Airport Authority Board.

Chad T. Walker, partner at Bose McKinney & Evans LLP, has been elected president of the Damien Center Board of Directors.

Gregory Coy is now a partner at Taft Stettinius & Hollister LLP.

Brad Schepers is now a partner at Taft Stettinius & Hollister LLP.

Matthew D. Fair is now of counsel at Taft Stettinius & Hollister LLP in the firm’s intellectual property practice group.

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Indianapolis Bar Foundation to Award $35,000 Grant

The Indianapolis Bar Foundation (IBF) is now accepting applications through July 8, 2015, for its Impact Fund Grant of at least $35,000 to be awarded in early October 2015. Application instructions and additional information can be found at indybar.org/ibf.

The IBF Impact Fund serves as an important vehicle to facilitate the financial generosity of members of the Indianapolis Bar Association. Through the Impact Fund, the IBF seeks to invest substantial funds and IndyBar member participation in support of a project presented by a non-profit organization that seeks to effect a significant positive impact in central Indiana.

The Grant will be awarded to a non-profit organization that presents an initiative that will advance the administration of justice and an understanding of the law through philanthropy, education, and service.

The Grant criteria include the following: the project must present an opportunity for IndyBar members to support the initiative by providing human resources; the project should be either a new venture or the significant supplementation of an existing service; the project should articulate a plan to be sustained by additional funding beyond that provided by the IBF; and the project should enhance public understanding and awareness of the legal profession.

The 2014 Impact Fund Grant recipient was the Joseph Maley Foundation. The IBF awarded the 2013 Impact Fund Grant to Indiana Legal Services Inc. Other past recipients of the Impact Fund include Reach for Youth (2012) and the Health and Human Services Clinic, a collaboration of Wishard Health Services and the McKinney School of Law (2011).

In addition to the Impact Fund, the IBF grants $105,000 to a variety of legal advice and community service programs co-sponsored with the Indianapolis Bar Association. Some of the programs funded include Ask a Lawyer, Legal Line, the Bankruptcy Help Line, and educational programming at the Bench Bar Conference. Additional information about the Indianapolis Bar Foundation and the Impact Fund Grant can be found at indybar.org/ibf.

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Nominations Now Accepted for Antoinette Dakin Leach Award

To recognize the accomplishments of female attorneys in central Indiana, the IndyBar’s Women & the Law Division presents the Antoinette Dakin Leach Award, an honor named for the first woman who gained admittance to the Indiana Bar.

Antoinette Dakin Leach (1859-1922) gained admittance to the Indiana Bar only after the Indiana Supreme Court overruled a lower court ruling which stated that a woman was “not a citizen in the sense that she could hold office and practice law.” Ms. Leach went on to a successful career as an attorney and was a state and national leader in the suffragist movement.

Please take a moment to nominate a female attorney who has demonstrated some of the attributes of Antoinette Dakin Leach by encouraging other women in the pursuit of this honorable profession or blazing a path not taken by others. Visit indybar.org for the nomination form. The deadline for nominations is July 31, 2015. The recipient of the award will be honored at an event this fall.

Past Recipients

1990 – Hon. V. Sue Shields

1992 – Virginia Dill McCarty

1993 – Hon. Sarah Evans Barker

1995 – Shirley A. Shideler

1996 – Hon. Pamela Carter

1997 – Hon. Myra C. Selby

1998 – Francina A. Dlouhy

1999 – Mary Y. Marsh

2000 – Kristin G. Fruehwald

2001 – Ann DeLaney

2002 – Hon. Jane Magnus-Stinson

2003 – Joan Fullam Irick

2004 – Hon. Betty Barteau

2005 – Deborah J. Daniels

2006 – Hon. Patricia Gifford

2007 – Denise Larue

2008 – Abby Kuzma

2009 – Monica Foster

2010 – Deborah Hepler and Julia Blackwell Gelinas

2011 – Hon. Margret Robb

2012 – Kathleen Lucas

2013 – Hon. Tanya Walton Pratt

2014 – Kerry Hyatt Blomquist

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On Tap at the IndyBar: June 15 – 21

Everybody loves a local bar, so check out what yours is serving up this week with upcoming IndyBar events and happenings below!

On the Docket

Federal and State Whistleblower Protection
Tuesday, June 16 from noon to 1 p.m.
IndyBar Education Center, 135 N. Pennsylvania St., Suite 1500
Information and registration can be found here.

Coffee with the Women and the Law Division
Thursday, June 18 from 8 to 9 a.m.
Starbucks at the Sheraton Indianapolis City Centre (31 W. Ohio St.)
Information can be found here.

Bench Bar Conference 2015
Thursday-Saturday, June 18-20 from 4:30 p.m. to 10:30 a.m.
Marriott Downtown, 280 W. Jefferson St., Louisville, KY
Information and registration can be found here.

Check out the full slate of IndyBar events here, and don’t forget to check out the IndyBar on Facebook for the latest event photos.

News You Can Use

  • Bar Talk June: Legal News You Need to Know - Get the latest legal scoop from your practice area and beyond in this month’s Bar Talk, which features the top five posts from IndyBar members each month.
  • You Can Make a Difference – It only takes a few hours each month to help a family in need. Are you ready to make a difference? Click here to find out how you can help.
  • Bar Leader Series Class XIII Applications Available – Each year, the Bar Leader Series participants engage in leadership development and community outreach. Interested in taking your career to the next level? Consider applying for the upcoming Bar Leader Series Class XIII! More info is available here.
  • Diversity Job Fair: Student Registration Deadline is June 28 – If you are a student or know of one who is interested in registering for the IndyBar Diversity Job Fair, be aware of the upcoming deadline: Sunday, June 28. Click here to get more information about signing up and details for this year’s event.
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Are You the Next Nissa Ricafort?

By Mike Hebenstreit, Whitham Hebenstreit & Zubek

In January, 2017, Nissa Ricafort will become the president of the Indianapolis Bar Association (IndyBar). One reason this is significant is because Ricafort will be the first IndyBar President who is also a graduate of the Bar Leader Series. This accomplishment is just one specific indicator of the success of the Bar Leader Series.

Starting in 2002, the IndyBar developed its Bar Leader Series. It was created in order to teach, challenge, and encourage young lawyers between their third to tenth year of practice how to be better leaders; not just in the IndyBar but throughout the community as well. Over the last 12 years, attorneys and judges participating in the course have been exposed to, learned from and educated by some of the most significant leaders in central Indiana, drawing not only from the legal and judicial community but also the not-for-profit sector and private enterprise in Indianapolis and the surrounding counties. In all, there are now 300 graduates of the series, all of whom are better equipped and prepared to be leaders in their firms, the legal community and in community organizations.

A number of interesting changes have been implemented for Class XIII of the Bar Leader Series. The series will offer more opportunity for interactive involvement of the attendees with not-for-profit providers, more opportunities to learn one-on-one from established leaders how our community is run and succeeds, and more opportunities to have interactive sessions with those leaders and the groups and businesses they control.

Each year, the number of attendees is fixed at 25 young lawyers. After a selection process, the class is comprised of some of the best and brightest young legal talent in our community. Applications are currently available and the deadline for applying is June 22, 2015. If you are a young lawyer who would like to be a leader, or if a member of your firm would benefit from the series, I encourage you to complete the application or encourage someone to apply who you believe would be an asset to the Series and for whom the Series would be a benefit.

As Chair of Class XIII, I wanted to let you know of the positive changes that will take the prior successes of the Series and create greater opportunities for our young lawyers. If you have any questions about the Series, you can contact Caren Chopp at cchopp@indybar.org or feel free to give me a call at 317-638-5555. Access application materials and additional information here.

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Bar Talk June: Legal News You Need to Know

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The latest legal scoop to keep you in the loop: Here are the top five stories from the IndyBar this month.

Please note: IndyBar news and updates are provided as a member benefit. You may be prompted to log-in to view some articles.

Court of Appeals’ Decision Changes Child Support Calculations
By Richard A. Mann, Richard A. Mann PC
A recent decision by the Indiana Court of Appeals has led to big changes in the way child support is calculated. Click here for more information.
For more Family Law Section news, subscribe to the content here!

D.C. Circuit Sides with EPA on Air Pollution Appeal
By Seth Thomas, Ice Miller LLP
On Tuesday, June 2, the U.S. Court of Appeals for the D.C. Circuit rejected challenges to the US EPA’s powers regarding ozone pollution. Click here for more information
For more Environmental Law Section news, subscribe to the content here!

Driving in the Month of May – Not Just for Racecar Drivers
By Jenny P. Harrison, Marion County Public Defender Agency
In the beginning of May, Gov. Pence signed House Bill 1305, which addresses a variety of motor vehicle issues. This post addresses suspensions and specialized driving privileges.
For more Criminal Justice Section news, subscribe to this content here!

Notre Dame’s Challenge to Contraceptive Mandate Denied
By Alao Mayo, Hall Render Killian Heath & Lyman PC
A 7th Circuit panel has denied Notre Dame University’s latest challenge to the ACA’s contraceptive mandate. See this post for more information.
For more Health Care & Life Sciences Section news, subscribe to this content here!

Violation of Seatbelt Act Doesn’t Prove Contributory Negligence
By Marva R. Deskins Hamilton, Faegre Baker Daniels LLP
The Indiana Court of Appeals ruled that a violation of the Indiana Seatbelt Act cannot be used to prove contributory negligence. Read more in this post.
For more Litigation Section news, subscribe to this content here!

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